Purple Cloud Pillow Review (Down Alternative)


    This article’s topic is the Purple Cloud pillow. It is a down alternative pillow from mattress and bedding brand Purple.

    I’m going to go over its construction, its feel and how it’s going to work for different types of sleepers. I’ll also give you some of my honest pros and cons and I’ll go over some of the brand’s policies.


    Let’s be real. Price is one of the biggest factors when shopping for just about anything. I know I rarely hit that add to cart button until I’ve done some thorough price checking.

    So let’s go over pricing.

    This Purple Cloud pillow is available in a standard size as well as a king size.

    Right now the standard size cost $49. and the king size cost $69, which is honestly a really great price for such a high quality pillow.

    But keep in mind that pricing in this industry is very subject to change, so head over to their website for the most up-to-date pricing information.



    Now let’s go over some of Purple’s policies.

    Purple offers free shipping on this pillow within the contiguous United States. Customers in Hawaii and Alaska will have to pay an additional shipping fee.

    Purple offers a 100 night sleep trial with this pillow and that means you can test it out at home for 100 nights and if you decide it’s not for you you can return it for a full refund within that trial period.

    Finally Purple offers a one year warranty on this pillow.


    With so many pillows available on the market these days, it’s hard to know what the differences are between them.

    I want to take a closer look at the materials that this pillow is made with to get a better understanding of how it works.

    Let’s start off with the outer cover.

    This cover is made from 300 thread count cotton and that cotton is certified by the Better Cotton Initiative, which is an international organization that seeks to improve quality, sustainability and working conditions in the cotton industry.

    Unlike a lot of other pillows I’ve reviewed, the cover on this pillow isn’t removable, so I won’t be able to open it up and show you what’s inside. But the fill is a hundred percent gel fiber.

    Gel fiber is a synthetic material that mimics the feeling of actual down. Each of the gel fibers in this pillow are coated with silicone, which Purple says helps to prevent the pillow from going flat as well as making the fill hypoallergenic.

    This entire pillow is machine washable and Purple actually says that washing it will help to keep it fluffed.

    Both the standard and king sizes of this pillow come in a six inch loft, which is basically the height of the pillow. This is definitely on the higher side as a medium loft is generally within three to five inches.

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    Now that we’ve talked about construction, let’s talk about the feel of this pillow.

    Overall I would say the Purple Cloud has a medium firmness. It’s soft enough that your head will sink in quite a bit, but you’ll also stay pretty elevated.

    I think this is where we can see the difference between the gel fiber down alternative used in this as compared with traditional down, which is soft but your head will basically sink right
    through it.

    Traditional down is also going to be a bit more moldable whereas the Purple Cloud pillow is really only a little bit moldable.

    When I push into it, it makes a pretty deep impression, but when I let go, it reforms almost immediately.

    Additionally I would say that the Purple Cloud is going to be a pretty solid choice for most hot sleepers.

    The material used in the filling are good at preventing any heat from being trapped. It’s not the most cooling pillow I’ve ever tested, but I didn’t notice any heat being trapped when I was sleeping on it, so overall I would say this would be a pretty good choice for hot sleepers.



    After all that information about construction and feel, I’m sure you’re wondering if this pillow is even a good fit for you.

    So let’s break it down by different sleeping positions. Every sleeping position does best with a different loft and a different firmness. But personal preference can also play a big role.

    Let’s start off with back sleepers.

    Back sleepers generally want a medium firmness and a medium loft. The Purple Cloud has the high loft but it also has a medium firmness, so it could work for some back sleepers.

    I tend to sleep on my back and personally I found the loft to be way too high for me, but if you’re larger than me or if you like a little bit of a higher loft, this could work well for you. But generally I would say this is probably going to be a little too lofty for most of us.

    Next up is side sleepers.

    You generally want a firmer feel and a higher loft. It’s seemingly a mixed bag here as well, but after testing it out, I actually think the Purple Cloud will work great for most side sleepers, especially if you like a little bit of a softer feel and like to sink into your pillow a little bit.

    The high loft should work really well to keep most side sleepers head and neck in line with the rest of their spine, which is key for preventing any pain.

    Finally stomach sleepers

    I’m just going to come right out and say it this pillow is not it for you stomach sleepers. You generally want a soft feel and a really low loft to prevent any craning in your neck.

    I found this loft to be way too high and I’m pretty sure most of you would too.


    It’s time for a good old-fashioned pros and cons list. Let’s talk about what I liked and what I didn’t like so much about the Purple Cloud.

    Starting off with the pros.

    My first pro for this pillow would be that it’s a fantastic choice for side sleepers. That high loft does a really good job to keep your head and neck in line with your spine and the medium loft that lets you sink in a bit is super cozy while you’re sleeping on your side.

    Next I also really appreciate that this entire pillow is machine washable. That’s really nice because it’s honestly pretty rare to find a pillow that is machine washable in its entirety.

    Finally this is Purple’s most affordable pillow option and one of the more affordable high quality pillows I’ve reviewed and saving money is always a plus.



    Now onto the cons.

    My first con for this pillow would be that it’s not really good for most back sleepers or for any stomach sleepers.

    Knowing that, I wouldn’t recommend it to most combination sleepers as well unless you’re a back to side combination sleeper who really likes that higher loft.

    Second, I would also say that if you’re looking for a more traditional down style pillow that’s super soft and super malleable, this may also not be the best fit.

    As I mentioned before, this pillow has more of an elevating feel and it’s definitely not as moldable as a traditional down pillow.

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